Thursday, March 22, 2007

Life is a journey : Culture, people and stories : from Ralibha


And OUR LOGO is the my visual interpretation of dancing SHIVA : Natraj

Ralibha is an ethnographic research led innovation center that develops consumer insights and design content focused on future scenarios and latent needs of consumers. Since 2006,it has been conducting design research and creating Innovation solutions for companies, public and private associations and research institutes.

We love to explore cultures, insights using deep dive design processes and then use design thinking to put the
analysis together so as to understand future scenarios. After this we go a step further and innovate to answer questions focussing on future, culture, insights, behaviours and emotional thought patterns.
What do we explore
Consumer insights, Ethnographic research, Trend mapping, Usability research, Future scenarios, Forecasting, Innovation and innovation workshops, Semiotic studies and Culture studies, Lifestyle mapping, Behavior patterns, Contextual study.
Why us
A definite ethnography based research process which deals with analysis of culture, consumer and trends and provides final answers both as a document and as a design.
Network of young professionals and trend experts at an all India level.
Visualization (Design development) and documentation of the strategy and insights evolved.