Client profiles with project details

B2C Clients:  Under this model we work directly with the client with no other agency in between and some of our clients are:


1.Client : Pushpak  Construction,Ahmedabad   in 2006 :  
     Project : Understand housing Interior, space design  and landscaping needs of consumer in 2012.


2. Client : Gaming Zone in 2006
    Project: To understand India's gaming culture and develop future ideas and concept in characters and story.


3.Revival of old Jewelry Designs : on going from 2007 onwards


4. Client: NIIT, Bihar region


•Market analysis through research across the Bihar territory

•Segmentation of target group

•Prioritization of these segments

•Market behavior study

•Marketing Plan

•Identify Business development targets 

•Implemented with the help of their marketing team.

5. Colgate  & Palmolive : ongoing since 2008 

    IPR Consultancy

B2B MODEL : Here we have worked in design reserach projects through various organisation who sought our expertise in the area of ethnographic research and Design management: They are:

1 . Onio Design : 

    a)Client: LG Colour Material Finish Strategy – 2010 

    b)Trend Report 2009

    c)Trend Report 2010

    d)Client: Samsung, Korea:  Vital India Research – 2010 in 2007 and 2008

      Design Forecasting for 2010

2  Center for knowledge societies in 2010 

Outreach activities
Planning and strategy of ethnography projects
As an Innovation expert in the area of design research and communication.

Projects guided :

Eko Financial Management Firm - Usability and Trend research around the financial needs and investments of rural and semi urban India: Application design for rural and semi urban India to ease financial transaction through mobile phone.

Bill and Melinda Gates Foundation - To understand the reasons for vaccine failure in rural Bihar and provide probable solutions and strategies.

3.With Platypus Innovation in 2009 and 2010

Project: To explore the efficacy of Cervarix vaccine and its communication among doctors and patients in urban and semi urban North India.

4. For Axiom Consulting in 2010

Insight generation for packaging design for India : ethnographic research across rural, urban and semi urban market

Our Network of researchers and trend spotters

We have an all India team of trend spotters and researchers spread over India which provide us data which is latest, authentic and relevant.

Jaipur: Shalesh Kakkar  

Chennai: Kastiva 

      

Mumbai: Bharti

Kochi: Mohandas

Calcutta: Meenu   

                   

Gawhati: Joh Bara     

Delhi: Ruchika

Ahmedabad: Preeti

Bangalore: Venkatesh

Bhopal: Utsaha

Ambala : Chitra

Indore:  Mahadev

Goa: Gaurav

Patna: Amitabh

Nagpur: Saka

Bhubneswar: Sangeeta

Chandigarh: Uma

Hyderabad: Vikas

Ranchi: Bhai Bishen

Calcutta: Sangeeta deb

Vizag: Jaydevan

Trivandrum: Neena

Lucknow: Mazhar Khan

Pune: Puja

Mangalore: Pooran

Sikkim:Sonam

Process

Insights  and innovation strategies are developed after analysis of qualitative and secondary research data using design thinking processes, trend research and creativity models.

Advisory Board

Atul Pande A graduate of IIM Ahmadabad, has experience of over 19 years in various sectors including FMCG and consumer finance. His last assignment has been as the Managing Director of Cholamandalam DBS, a Chennai based financial services company. He has worked in Citigroup, GE Capital and P & G in various assignments previously. He is currently MD of Tensports.

Mr Atul Tandon: A graduate of IIM,Ahmedabad, He started his career with Hindustan levers and has also worked with brands like Cadburys. He has been Managing Director of J L Morrison Pvt Ltd for seven years.

He has been the Director of Mudra institute of Communication, Ahmedabad and currently he is a freelance brand consultant and is in the advisory board of many institutes.

Ms Meenakshi Neylim: A graduate NID, Ahmedabad. She has done her PhD in product innovation from Texas University and since then has worked with FIAT, Italy and has worked in various areas of innovation and user research in the automobile industry. For last 5 years she has been working as a consultant and has worked with various brands like Renault, Kodak Films, and Colgate and Palmolive.

Professor Robert Gerrad : A graduate of Royal college of Art , London, He has around 40 years of work experience in this field and has been a follower of design management for last 15 years. He has many books to his credit and has worked with various international and national brands in his life.. He has taught in BIAD , UK for more than two decades and

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Who am I:

I am a person who wanted to be a healer and wanted to have powers to heal the world in a magical sense of the word.

I wished I had power to fly and dance in air. I wish I had power to till stories all the time... As stories always amazes a human mind, numbs them of the pain in their lives , what if even if it is momentary and hence that journey took me to painting class in 12 standard and then into NID as a design manager and later into FTII as a direction student.

You see , I am also a film maker not just a design researcher. I was trained at the Film and Television Institute of India, Pune in film direction. I have made several documentary films, ad films and couple of animations, and taught the various aspects of film making and design at various design, films and media institute all over India. I have taught in NIFT , Welingkar, MICA , SCMS, ASMS...... And I still do...

Teaching for me is a getaway to learn more stories and understand the social dynamics of today and changing dynamics of tomorrow's life......

I have conducted several creative writing, design management , ethnographic workshops . I feel all are end to one for me... to continuously explore about the future by learning from the world around us .... and hence there after to be able to tell stories which are magnificent, amusing and heart wrenching..... I hope i can fulfill my dreams .....