Ralibha

Client profiles with project details

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B2C Clients: Under this model we work directly with the client with no other agency in between and some of our clients are:

1.Client : Pushpak Construction,Ahmedabad   in 2006 :
   Project : Understand housing Interior, space design and landscaping needs of consumer in 2012.

2. Client : Gaming Zone in 2006
   Project: To understand India's gaming culture and develop future ideas and concept in characters and story.

3.Revival of old Jewelry Designs : on going from 2007 onwards

4. Client: NIIT, Bihar region

•Market analysis through research across the Bihar territory

•Segmentation of target group

•Prioritization of these segments

•Market behavior study

•Marketing Plan

•Identify Business development targets

•Implemented with the help of their marketing team.

5. Colgate & Palmolive : ongoing since 2008

IPR Consultancy

B2B MODEL : Here we have worked in design reserach projects through various organisation who sought our expertise in the area of ethnographic research and Design management: They are:

1 . Onio Design :

a)Client: LG Colour Material Finish Strategy – 2010

b)Trend Report 2009

c)Trend Report 2010

d)Client: Samsung, Korea: Vital India Research – 2010 in 2007 and 2008

Design Forecasting for 2010

2 Center for knowledge societies in 2010

Outreach activities
Planning and strategy of ethnography projects
As an Innovation expert in the area of design research and communication.

Projects guided :

Eko Financial Management Firm - Usability and Trend research around the financial needs and investments of rural and semi urban India: Application design for rural and semi urban India to ease financial transaction through mobile phone.

Bill and Melinda Gates Foundation - To understand the reasons for vaccine failure in rural Bihar and provide probable solutions and strategies.

3.With Platypus Innovation in 2009 and 2010

Project: To explore the efficacy of Cervarix vaccine and its communication among doctors and patients in urban and semi urban North India.

4. For Axiom Consulting in 2010

Insight generation for packaging design for India : ethnographic research across rural, urban and semi urban market

Our Network of researchers and trend spotters

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We have an all India team of trend spotters and researchers spread over India which provide us data which is latest, authentic and relevant.

Jaipur: Shalesh Kakkar

Chennai: Kastiva

Mumbai: Bharti

Kochi: Mohandas

Calcutta: Meenu

Gawhati: Joh Bara

Delhi: Ruchika

Ahmedabad: Preeti

Bangalore: Venkatesh

Bhopal: Utsaha

Ambala : Chitra

Indore: Mahadev

Goa: Gaurav

Patna: Amitabh

Nagpur: Saka

Bhubneswar: Sangeeta

Chandigarh: Uma

Hyderabad: Vikas

Ranchi: Bhai Bishen

Calcutta: Sangeeta deb

Vizag: Jaydevan

Trivandrum: Neena

Lucknow: Mazhar Khan

Pune: Puja

Mangalore: Pooran

Sikkim:Sonam

Process

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Insights and innovation strategies are developed after analysis of qualitative and secondary research data using design thinking processes, trend research and creativity models.

Advisory Board

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Atul Pande A graduate of IIM Ahmadabad, has experience of over 19 years in various sectors including FMCG and consumer finance. His last assignment has been as the Managing Director of Cholamandalam DBS, a Chennai based financial services company. He has worked in Citigroup, GE Capital and P & G in various assignments previously. He is currently MD of Tensports.

Mr Atul Tandon: A graduate of IIM,Ahmedabad, He started his career with Hindustan levers and has also worked with brands like Cadburys. He has been Managing Director of J L Morrison Pvt Ltd for seven years.

He has been the Director of Mudra institute of Communication, Ahmedabad and currently he is a freelance brand consultant and is in the advisory board of many institutes.

Ms Meenakshi Neylim: A graduate NID, Ahmedabad. She has done her PhD in product innovation from Texas University and since then has worked with FIAT, Italy and has worked in various areas of innovation and user research in the automobile industry. For last 5 years she has been working as a consultant and has worked with various brands like Renault, Kodak Films, and Colgate and Palmolive.

Professor Robert Gerrad : A graduate of Royal college of Art , London, He has around 40 years of work experience in this field and has been a follower of design management for last 15 years. He has many books to his credit and has worked with various international and national brands in his life.. He has taught in BIAD , UK for more than two decades and

Who am I:

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I am a person who wanted to be a healer and wanted to have powers to heal the world in a magical sense of the word.

I wished I had power to fly and dance in air. I wish I had power to till stories all the time... As stories always amazes a human mind, numbs them of the pain in their lives , what if even if it is momentary and hence that journey took me to painting class in 12 standard and then into NID as a design manager and later into FTII as a direction student.

You see , I am also a film maker not just a design researcher. I was trained at the Film and Television Institute of India, Pune in film direction. I have made several documentary films, ad films and couple of animations, and taught the various aspects of film making and design at various design, films and media institute all over India. I have taught in NIFT , Welingkar, MICA , SCMS, ASMS...... And I still do...

Teaching for me is a getaway to learn more stories and understand the social dynamics of today and changing dynamics of tomorrow's life......

I have conducted several creative writing, design management , ethnographic workshops . I feel all are end to one for me... to continuously explore about the future by learning from the world around us .... and hence there after to be able to tell stories which are magnificent, amusing and heart wrenching..... I hope i can fulfill my dreams .....

Life is a journey : Culture, people and stories : from Ralibha

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And OUR LOGO is the my visual interpretation of dancing SHIVA : Natraj

Ralibha is an ethnographic research led innovation center that develops consumer insights and design content focused on future scenarios and latent needs of consumers. Since 2006,it has been conducting design research and creating Innovation solutions for companies, public and private associations and research institutes.

We love to explore cultures, insights using deep dive design processes and then use design thinking to put the

analysis together so as to understand future scenarios. After this we go a step further and innovate to answer questions focussing on future, culture, insights, behaviours and emotional thought patterns.

What do we explore

Consumer insights, Ethnographic research, Trend mapping, Usability research, Future scenarios, Forecasting, Innovation and innovation workshops, Semiotic studies and Culture studies, Lifestyle mapping, Behavior patterns, Contextual study.

Why us

A definite ethnography based research process which deals with analysis of culture, consumer and trends and provides final answers both as a document and as a design.

Network of young professionals and trend experts at an all India level.

Visualization (Design development) and documentation of the strategy and insights evolved.

What do we do....................................

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We are the first design management studio from India.
We love to deep dive into stories of India told to us by Indians themselves
.
We then develop them into insights.
We understand behaviors, imagine personas, interpret culture, explore lifestyle of Indians to weave them into stories about India and Indians.

We envisage what India of tomorrow will be and then we innovate systems, services, designs around this concerns - of a changing India.

Simply we help you see future and develop your strengths around it.... And yes, we use design thinking as our core tool.

About Me.....

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About me....

I am trained in design management and User Research from National Institute of Design, I bring in 16 years of professional experience to Ralibha Inc.And before all this I also did my MBA from MONIRBA - phew! a lot of education right......

In my career as design strategist and forecaster, I have done research and innovation assignments with Samsung, Volkswagen , Colgate and Palmolive, LG mobile phones, Pl constructions,P&G Singapore etc,

I am formally trained in the craft of filmmaking also from FTII, Pune and has worked with ravidespande productions in the area of ad films and corporate films.

And as a student, I had the privilege to work with Saeed Mirza and Vishal Bhardwaj.

I have done various assignments and note worthy ones are...

Professor : Design Management - MICA

Head of Onionxt :The Trends and innovation Division Of Onio Design, Pune

Director Strategy - and Centre for Knowledge Societies, New Delhi was my last assignment.

Design Director - Ravidespande productions

Since 2006 I am busy trying to establish Ralibha as an Innovation and story telling firm from India.......... Jai hind